One of the most effective strategies we’ve discovered to gain unlimited leads for your parkour gym is by first unlocking a holy-grail condition where new clients pay you the cash needed to run on paid ads in the first place.
We recently had a breakthrough by offering a quarterly billing option, where new members pay every 12 weeks instead of every 4. This approach has not only helped us increase cash flow but has also allowed us to get paid to acquire new members. Here’s how you can do the same.
Quarterly Membership Billing | Game Changer for Parkour Gyms | FULL PODCAST EPISODE
Step 1: Understand the Benefits of Quarterly Billing
Most gyms operate on a standard 4-week or monthly billing cycle, but introducing a quarterly option can provide several advantages:
Increased Upfront Revenue – By collecting payments for 12 weeks upfront, you immediately boost cash flow.
Self-Sustaining Marketing – The upfront revenue can cover advertising costs, meaning new members essentially pay for their own acquisition.
Higher Commitment Rates – Families who pre-pay for a longer period are more likely to stay engaged and continue their membership.
Step 2: Offer a Simple Either-Or Choice
The key to selling quarterly memberships is making the decision easy for the customer. Instead of presenting an overwhelming number of options, offer just two:
“Between the weekly or quarterly options, which one would you like to choose?”
This technique, known as the Either-Or Close, shifts the conversation from “Should I sign up?” to “Which option works best for me?” This small but powerful shift has greatly improved our conversion rates from trial classes to full memberships.
Step 3: Add a Compelling Incentive
To encourage more people to choose the quarterly option, we offer a $200 gym credit that can be used for special events, birthday parties, or camps (but not for membership fees). This makes the quarterly plan even more attractive without actually discounting the membership itself.
Step 4: Implement the Sales Process
Once a potential member has shown interest in joining, follow these steps:
Discuss Membership Options – Explain the weekly and quarterly pricing.
Present the Either-Or Close – Ask them which payment structure works best.
Highlight the Quarterly Bonus – Explain that choosing quarterly gives them $200 in gym credit.
Make Signing Up Simple – Have a streamlined enrollment process so there’s no friction.
Step 5: Watch Your Cash Flow and Growth Improve
By implementing quarterly billing, we’ve seen immediate financial benefits. For example, at one of our locations, we recently signed up eight new families in a single day—six of them chose quarterly billing, generating over $3,000 in upfront revenue. Over the past four months, we’ve consistently hit our target of at least 25% of new members selecting quarterly billing, which completely offsets our marketing costs.
Step 6: Track Long-Term Member Retention
While the short-term benefits of increased cash flow are clear, we are also testing whether quarterly members stay longer. If they do, this will increase two key metrics for gym success:
Length of Engagement (LEG) – The longer a member stays, the more stable your revenue.
Average Revenue per Member (ARM) – Higher commitment levels lead to more spending on events, camps, and upgrades.
Why You Should Try This at Your Gym
If you’re a parkour gym owner looking for ways to improve financial stability and increase new memberships, quarterly billing is a game changer.
It helps you get paid before delivering services, rather than chasing payments.
It reduces the pressure of marketing expenses by using upfront revenue to fund ad campaigns.
It makes memberships easier to sell with a straightforward payment plan and valuable incentives.
Get Help Refining Your Pricing Strategy
Want to implement quarterly billing but need help refining your pricing structure, sales process, or team training? Let’s chat! Head to https://www.motionmentors.org/book-a-call
Join our Facebook group or Discord community for parkour business owners, or reply to this article with your questions.
We love helping parkour gym owners register more families and grow stronger businesses.
– Jimmy Davidson Motion Mentors
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