PKINDYCON, the Parkour Industry Convention, is more than a fun weekend with fellow parkour business owners and community leaders—it's a transformative event for your parkour company's entire leadership team.
This conference is designed to provide actionable insights, foster meaningful connections, and equip you and your leadership team with the tools to elevate your business to new heights.
One of the most unique and valuable aspects of PKINDYCON is the opportunity to bring your team members—General Managers, Marketing Managers, Head Coaches, and other leadership roles—for a fraction of the full ticket price. PKINDYCON is not just a conference for owners; it’s a level-up event for your entire leadership team.
Here's how to prepare and maximize the value for both you and your team.
Step 1: Bring Your Team for Maximum Impact
Why Involving Your Team Is Crucial
While PKINDYCON will provide massive value to you as the business owner, your team members are the ones who execute large pieces of the company vision daily. By attending this event, they’ll gain clarity, skills, and motivation that can directly improve their performance and your business’s success.
Encourage your team leaders to attend with these goals in mind:
Understand Their Metrics and KPIs: Team members should come prepared with the data they’re responsible for, such as marketing results, sales performance, or class attendance rates. If the team member is responsible for a certain metric or KPI, they should come to PKINDYCON equipped with their data on recent performance.
Clarify Their Job Roles: Attendees should know their job description and primary responsibilities heading into the event.
Listen for Improvement Opportunities: Team leaders should consider how they can become more effective in their roles and adopt best practices from other industry leaders. Prepare your team for growth and coach them on arriving with a growth-mindset.
Network with Peers: This is an incredible opportunity for your team to connect with people in similar positions from other parkour businesses, exchange ideas, and build a support network. Let your team know that you expect them to network and mingle!
By investing in your team, you’re not just gaining knowledge for yourself—you’re building a more skilled and aligned leadership team, which will have a lasting impact on your business. Well done, parkour business leader!
Step 2: Know Your Numbers (And Help Your Team Know Theirs)
To get the most out of PKINDYCON, your company's attendees should come prepared with their relevant business data. This is especially important because the expert mentors and speakers will use this information to provide tailored advice.
Here’s a breakdown of the key metrics to prepare:
For Business Owners
As the owner, you should have a full understanding of your overall business metrics, including:
Marketing Data: Total marketing spend, cost per lead (CPL), cost to acquire a client (CAC), and average upfront cash collected.
Sales Data: Total outbound calls, number of bookings, and number of sales made.
Client Data: Number of active clients, average revenue per member (ARM), and the length of engagement (LEG) for your average client.
Finances: Topline revenue and profit margins.
Business and Personal Goals: Clear targets for your company and how they align with your personal mission and lifestyle goals.
For Team Members
Each team member attending should prepare the metrics they manage, such as:
Marketing Managers: Lead generation metrics, advertising performance, and social media engagement.
General Managers: Member retention rates, class attendance data, and operational efficiencies.
Head Coaches: Student progression metrics, feedback scores, and class occupancy rates.
Ensure every attendee knows their specific KPIs (key performance indicators) so they can seek advice and insights relevant to their role.
Step 3: Plan and Strategize Your Experience
Set Goals for the Event
Before the conference, meet with your team to set clear objectives. For example:
Identify specific challenges your business or leadership team is facing.
Outline questions you want answered by the experts.
Determine which sessions align with your company’s goals.
Plan Your Itinerary
Review the schedule with your team. Encourage each person to choose sessions relevant to their role but also leave time for networking and exploring the exhibit hall.
Step 4: Network as a Team
PKINDYCON is a killer opportunity for your team to network with peers, mentors, and other industry leaders. To maximize networking:
Split Up: Encourage your team to attend different sessions or events to maximize connections.
Be Approachable: Remind your team to engage in conversations with other attendees and share ideas.
Exchange Contact Information: Each team member should bring business cards or have a digital way to exchange contact info.
After the event, debrief as a team to share insights and ideas from the connections they made.
Step 5: Engage Fully and Take Action
Encourage Active Participation
Remind your team to:
Take notes during sessions.
Ask questions when they have the opportunity.
Engage in discussions and be open to new ideas.
Plan Post-Event Implementation
After the conference, schedule a meeting to reflect on what you’ve learned as a team. Create an action plan for implementing the key takeaways and insights in your business. Your company will get a massive head start on this during the event's third day. You'll see what we mean ;)
What to Bring to PKINDYCON
Being prepared with the right essentials can make a big difference in how comfortable and productive you feel during the three-day event. Here's a quick checklist:
Laptop and Chargers: You’ll want to take notes, check resources, or access data during the sessions.
Notebooks and Pens: If you prefer handwriting your notes, bring plenty of materials to jot down ideas.
Travel Necessities: Snacks, a refillable water bottle, and personal items like gum, deodorant, or a change of clothes can keep you feeling fresh and focused throughout the day.
Parkour Training Gear: Bring your parkour shoes, a comfortable outfit, and any gear you like to have for training. Spontaneous group training sessions before or after the event are almost guaranteed.
Pack smart, and you’ll be ready for both the knowledge-packed sessions and the dynamic parkour training opportunities!
Parkour Training Opportunities
PKINDYCON is also a gathering of some of the most passionate parkour athletes and leaders in the industry. This means that in addition to the formal sessions, you’ll have incredible opportunities to connect with others over shared training experiences.
On the final day, once the event concludes, it’s highly likely that groups of attendees will head out to train together, either outdoors or at a nearby parkour gym. This is an amazing chance to bond with your peers, learn new skills, and exchange techniques in a supportive and inspiring environment.
To make the most of this, consider packing:
Parkour Shoes: Comfortable, grippy footwear is a must.
Training Backpack: Carry your essentials like snacks, water, and a first-aid kit.
Water Bottle: Staying hydrated is key, especially during active sessions.
Comfortable Training Clothes: Wear something you can move freely in.
Whether you’re a seasoned athlete or just starting your parkour journey, these training sessions are a great way to round out your PKINDYCON experience and create lasting memories with your fellow attendees.
Plan Your Stay: Housing and Transportation Tips
Attending PKINDYCON is a three-day commitment, so making arrangements for housing and transportation in advance is essential. Here are a few tips to help you stay organized and save money:
Book Your Housing Early
Stay at the Event Venue: If possible, book a room at the same hotel where the event is being held. This will save you travel time and eliminate the need for a rental car. Plus, you’ll be close to other attendees, making networking and group activities easier. Attending PKINDYCON may come with a discounted hotel booking code. Keep an eye on your email after your purchase and look for discounted hotel rates.
Coordinate with Other Attendees: If you’re traveling solo or with a team, consider coordinating housing with other participants. Sharing accommodations, such as an Airbnb or hotel suite, can reduce costs and provide a chance to connect with peers in a casual setting.
Transportation Options
Rental Car: If your accommodations are offsite or you plan to explore the area, renting a car can give you flexibility.
Ride-Sharing Apps: Services like Uber or Lyft are convenient for getting to and from the airport, the venue, or nearby training spots.
Public Transit: Depending on the location, public transportation might be a cost-effective and reliable option.
Friends: The parkour community is ripe with long-time friends! Ask fellow attendees on the Parkour Business Owners Facebook group or in the Motion Mentors Discord server if anyone you know is open to giving you a ride!
By staying close to the event venue and planning your transportation ahead of time, you’ll avoid unnecessary stress and expenses, allowing you to focus on the event and enjoy your experience fully.
Final Thoughts
PKINDYCON is a chance to grow, innovate, and unite your leadership team around a shared vision for success. Involving your team, coming prepared with data, and actively engaging with the event will position your business for long-term growth and resilience.
The investment in attending PKINDYCON will pay off in actionable insights, a stronger leadership team, and a thriving parkour business. We can’t wait to see you—and your team—there!
How to Prepare for PKINDYCON | Getting the Most Out of the Parkour Industry Conference.
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