How F8 Movement Parkour Gym Doubled Revenue with Motion Mentors

Doubling Revenue in Just 4 Months: How F8 Movement Transformed with Motion Mentors

In a recent episode of the Motion Mentors podcast, parkour gym owner Scott Lytle from F8 Movement shared his story of business growth, facilitated by partnering with Jimmy Davidson and Motion Mentors. See the full interview here.

Scott’s journey is a testament to how small, strategic changes can make a big impact, as he doubled his gym's revenue in only four months. Here are the main takeaways from his experience:

Key Changes and Results

1. Improved Pricing Strategy

Early advice from Jimmy and his team encouraged Scott to raise his class rates to reflect the value his gym provided. Initially resistant, Scott ultimately increased his pricing by 30%. The higher rates not only boosted revenue but also reassured clients of the quality and value of F8 Movement’s offerings. Surprisingly, the price increase did not result in any membership cancellations, confirming that the gym’s perceived value had been higher than its initial pricing reflected.

2. Structured Sales and Marketing Systems

A lack of consistent leads was a major challenge for F8 Movement. To address this, Motion Mentors helped Scott implement targeted Facebook ads, which increased his monthly leads from around 10 to nearly 70. They also introduced him to a “Perfect First Day” process to enhance new client experiences, ensuring that every visitor felt welcomed, guided, and supported from their first class through the enrollment process. This structured approach to onboarding not only increased sign-ups but also created a lasting, positive impression with clients.

3. Sales Training and Objection Handling

One of Scott’s biggest transformations came from learning effective sales techniques. Motion Mentors provided detailed training on handling common objections—such as concerns about commitment or pricing—empowering Scott to confidently address client hesitations. Implementing strategies like a 7-day money-back guarantee helped ease clients’ minds, allowing them to try parkour without feeling locked in. As a result, Scott’s monthly sign-ups doubled, regularly reaching 10 or more, where previously only two sign-ups per month were typical.

4. Consistency Through Recurring Memberships

To stabilize revenue, F8 Movement shifted focus from drop-ins to memberships, encouraging clients to commit to regular sessions. This change helped create a predictable revenue stream, which is essential for long-term planning and growth. The switch to memberships provided both financial stability and deeper engagement within the community, with clients attending classes more consistently.

Revenue Growth and Long-Term Impact

Since implementing these strategies, Scott’s revenue has consistently doubled, climbing from around $6,000 per month to $14,000. The mentorship program not only helped Scott achieve short-term growth but also provided him with the tools and confidence to sustain and build upon these gains. Scott now has a strong foundation in sales, marketing, and pricing that will support his business for years to come.

A Final Word on Parkour Gym Mentorship Via Motion Mentors

Scott reflected that working with Motion Mentors was like leapfrogging years of trial and error, fast-tracking his business’s growth, and avoiding common pitfalls. He emphasized that mentorship from experienced industry professionals can be invaluable for any parkour business owner looking to make meaningful progress. For Scott, the investment in Motion Mentors more than paid for itself by making his vision of a thriving parkour gym a reality.

For parkour gym owners and enthusiasts looking to replicate F8 Movement’s success, Scott’s story shows that sometimes small, strategic changes can make all the difference. By investing in the right guidance, F8 Movement achieved dramatic growth in record time, setting a new standard for success in the parkour industry.

Scotty f8 MM podcast - Transcript

Transcript

Scott Lytle: Hello. Thanks for having me.

Freedom in Motion Gym: So, Scotty is a parkour gym owner. he took over the business from a previous owner. Scotty, do I have that right? You took over an old gym named Bass Movement. Was that right?

Scott Lytle: kind of it was base fitness parkour which was a gym in Fischer. So that was a community that I was a part of and it's where I learned a lot of what I know how to coach kind of where I started.

Scott Lytle: 

Scott Lytle: and they had closed down and so I kind of took over the community and just kind of was doing some outdoor lightly guided training sessions for a year or two and then eventually started Fate and kind of ran with the community there.

Freedom in Motion Gym: So, they moved out of town, and you acquired a lot of their equipment, a lot of their clients opened up your own spot and…

Scott Lytle: They shut down 2021 I believe.

Freedom in Motion Gym: and then that begins your journey as a parkour CEO. what year was that?

Scott Lytle: I think it was 2021. kind of right after COVID era.

Freedom in Motion Gym: Okay, me too.

Scott Lytle: We opened back up after COVID. and then they were just like what we want to travel the world. So that's what they did.

Freedom in Motion Gym: This podcast is about you reached out to us at Motion Mentors.

Scott Lytle: 

Freedom in Motion Gym: We worked together and then things happened to your business. Before we jump into that, give us an idea of a snapshot of your business before you reached out to me and Christopher Motion Mentors.

Scott Lytle: They did.

Scott Lytle: So, I said, we were outside doing lightly guided training sessions and then finally started the LLC and then started doing charge training sessions outside and doing actual classes. and then I had gone to an art of retreat pretty much right after that and that's where I had met you originally and then met a few other business owners that all were like, "Hey, you need to raise your prices." so that was the first impact that had on me.

Scott Lytle: I kind of got bullied into raising my prices and looking back now, if I wouldn't have raised my prices then, game over. there's no way we would have been able to do what we've done and stayed open. so that was kind of like the first interaction that I had with the business world. And so then we came back did that along with opening our indoor gym space. And then we just had a small kind of community again, probably around I think we were at 15 people maybe that were coming to classes and doing that. And then just slowly growing if we could get maybe two signups organically that was really good and we had really really low costs overall just because it was really the least space insurance and that was pretty much it. I wasn't paying myself anything. I didn't have any coaches that I was paying anything.

Scott Lytle: 

Scott Lytle: it was just kind of self- sustaining and just like we like yay we're having fun and kind of doing stuff but there wasn't really any growth. so that's kind of where we were at before contacting you. I'd reached out to a few other business owners and stuff like that and they'd helped implement some things which made some pretty big impacts overall. but still it was just kind of like this okay, we're kind of making it overall better, but there wasn't a makeover necessarily or anything that really skyrocketed us until,…

Freedom in Motion Gym: Gotcha. Yeah.

Scott Lytle: kind of with most mentors.

Freedom in Motion Gym: So, you reached a level, you were coasting. and I totally remember having that conversation with you at which listener, if you don't know, Art of Retreat is like a in-person get together of some entrepreneurs,…

Scott Lytle: 

Freedom in Motion Gym: some athletes, some coaches, and it's like a parkour community like enrichment event. it's very fun. go do that back. on that note, Scotty, are you coming to the parkour industry conference PK Indicon this year?

Scott Lytle: I am.

Scott Lytle: I will be there.

Freedom in Motion Gym: Yeah.

Scott Lytle: I was kind of bummed that it wasn't an Indie Con. Come on, Indiana. Yeah.

Freedom in Motion Gym: Yeah. I'm glad we'll see you there. PK Indiecon focuses specifically on the parkour industry. the business side, how can we make this work as a model side of things. So, I'll see you there. so that's AOR if anyone hadn't heard of that one before. And at AO, yeah, I remember sitting around the table with Scotty and a couple of my other folks in my business and…

Scott Lytle: 

Freedom in Motion Gym: Scotty said he was charging $6 or something ridiculous for parkour sessions. And we were just ripping our hair out. We're like, "Dude, you have to charge more." and this was a couple years ago.

00:05:00

Scott Lytle: Yeah, I was.

Freedom in Motion Gym: And you were open but resistant, a little fearful just cuz it was you,…

Scott Lytle: Yeah. Yeah.

Freedom in Motion Gym: …

Scott Lytle: And to put into perspective, bass had always charged basically $10 to $20 a lesson.

Scott Lytle: 

Scott Lytle: So, we were doing $20 for two hours of parkour. So, basically a $10 hour class. so,…

Freedom in Motion Gym: and what did you raise it to?

Scott Lytle: yeah, it was we Yep.

Freedom in Motion Gym: So you said if you hadn't raised it, you would have gone out of business. What is your All right.

Scott Lytle: We switched it to $25 for the hour. So, went from basically $20 to two hours to that $50 for the two hours, but basically made all of our classes an hour. if it ain't broke, don't fix it. and then switched that to a $25 drop in rate at the time.

Freedom in Motion Gym: We have a 5x coming here from So, if there was a thing that finally sparked you into going to motionmentors.org,…

Scott Lytle: 

Freedom in Motion Gym: booking that call and starting this process?

Scott Lytle: Yeah. …

Scott Lytle: I had originally known that Swift and Seth Rouie was kind of working with you and he had mentioned that to me before you guys even started and I was like, that sounds like a good idea." And so kind of was just in the shadows watching to kind of see how that went and that seemed to go really really well for them and then saw you guys doing it with one or two other gyms. And then we actually got another time to connect both at the next art of retreat and then also in Cincy the business conference. So we just had a little bit more time to connect and talk a little bit more. I got to know you a little bit more which really made me feel a little bit more comfortable and was like all right let's kind of get on a call and talk.

Scott Lytle: so that's kind of what kind of made me make the jump. personal end, on the business end, I just seen the success that was having in other businesses and was like, "Yeah, I think I'd like that for my business.

Freedom in Motion Gym: All So, you saw what we did for Seth and Swift Movement. we got together in Cincinnati when actually Seth organized a get together 15 or so and that was really fun. and then from there we got started. So, how you signed up with us? Because listeners, there's a few ways you can work with us. You could do remote mentoring sessions. or if you're really serious, you can fly us out and do a really highly targeted solve my problem type of engagement. And that's what Scotty blew me out. I worked with him for a number of days in person and then, obviously we worked before that and have been working since that after that. and what we did was Scotty and I just discussed what was going on with the business. How are you getting your leads? How are you getting your sales?

Freedom in Motion Gym: What are your revenue numbers right now?

Scott Lytle: Yeah.

Freedom in Motion Gym: How are your operations looking? And what are your goals? What are you trying to do? And so after seeing everything all laid up, and Scotty, I'll have you kind of create that snapshot of what were those metrics on day one. We identified a need for sales and then we stopped right there because a lot of times it's just fix this one thing. You want to find the constraint in your business that if you open up that constraint, you'll actually see that your business flows a lot more powerfully just by fixing that one pinch point, that one constraint. And that's really the job of a CEO is finding that constraint and relentlessly pursuing it, and you just do that over and over. That's your job as a CEO. So, Scotty, give us some of those metrics.

Scott Lytle: 

Freedom in Motion Gym: What kind of leads were you seeing? what kind of bookings or sales numbers, revenue if you're comfortable sharing. give us a snapshot on day one.

Scott Lytle: Yeah. …

Scott Lytle: back before we started, our leads in general we're getting about I'm looking at now seven leads, four leads, 15 leads. so pretty much sub 20 every single

Scott Lytle: I don't know what I don't know.

Freedom in Motion Gym: 

Scott Lytle: I just dis my internet just Okay,…

Freedom in Motion Gym: All right.

Freedom in Motion Gym: Mr. Kyle Mendoza, cut that part. Okay, let's try again. all right.

Scott Lytle: I think we're back. I'm good.

Freedom in Motion Gym: All Scotty, give me a snapshot of what your leads were, your sales,…

Freedom in Motion Gym: just those numbers, revenue, if you're comfortable sharing, give us that snapshot of what Fate Movement was doing on day one.

Scott Lytle: Yeah. …

Scott Lytle: looking back, leads- wise, we were getting four leads. We had a 15 lead month, but pretty much sub 20, sub 10 on the lead side. So, not really much of anything to work with in general. signups, we Had a really, really good month, at 12 signups. And I remember having that month and being like, this is crazy. If we could do this once or twice a year, that would be awesome." but other than that, five signups, nothing super crazy. and then revenue wise, I'm looking at, $5,000 a month in the early years. And then we got up to around 6,000 7,000 right up until, you kind of started coming in. It was our peak. so that's…

00:10:00

Freedom in Motion Gym: 

Freedom in Motion Gym: …

Scott Lytle: where we were looking before. Yeah. Yeah.

Freedom in Motion Gym: And then, how about average number of sales? So, you said twoish sales and at one time you had 12 and that was epic. And if you just have that once or twice a year, you'd be golden.

Scott Lytle: I was like, "Dude, we're going to reach for if we can get 10 signups in one month, that would be awesome." …

Freedom in Motion Gym: Okay.

Scott Lytle: so yeah, and that month that 12 was attributed to just a couple friends bringing in theirs at this time. again, we were pretty small community at this point and not much of a business. still awesome, but Yeah.

Freedom in Motion Gym: And so when we reviewed those metrics together, and when I had them just reviewing it privately as I was formulating how was I going to help you, I saw that the personality in the gym, that was actually great. You had some coaches, you had a coach that, works well with you. Your gym is sick.

Freedom in Motion Gym: 

Freedom in Motion Gym: And your curriculum is good. the parkour side of things you had pretty well and your retention I remember was also pretty good. So that wasn't the problem. the issue was the low amount of leads and low amount of sales and that was it. If you could just open that up and then more people would get access to your already good parkour curriculum and gym and personalities and…

Scott Lytle: Yeah.

Freedom in Motion Gym: and everything there, then we're going to land on something awesome.

Freedom in Motion Gym: 

Freedom in Motion Gym: So that's why our engagement was just focusing on sales and marketing because that was all there was to be done at that time. so we start working together preemptively and then I show up. let's start talking about what are the things that we actually did and launched. so there's the marketing component, there's the software side, really getting you started on a CRM.

Freedom in Motion Gym: And then there was the show up and do sales training. Scotty, in what order do you remember those things like happening and taking root?

Scott Lytle: Yeah. …

Scott Lytle: first was when we kind of originally started and looked at the whole thing and realized, whoa, we need to do something here. And so, on the back end, you were kind of getting some of those systems in place along with setting up the CRM is kind of what I remember. and we were kind of back and forth because the software that I use already had kind of a CRM option that was integrated with it and so you kind of worked with me to figure out is it will that work for us or do we need to go with a different one or that. So you kind of really helped personalize it and looking at CRM was like this does have most of the pieces so we were able to use that that was already kind of in my business and just optimize it work to work just period. so that was kind of the first thing that I remember is kind of getting that stuff set up and me not even necessarily understanding exactly how it all works, but I just remember watching this is getting set up now. that's cool." And okay. I can't wait to learn how to use all this.

Scott Lytle: and then after that I remember you that's when you had come in and then kind of train and all that and that's where all the big stuff kind of started happening. Yeah.

Freedom in Motion Gym: 

Freedom in Motion Gym: All So, I show up, it's day one, when almost all of the people who have flown me out kind of do it this way. There's a big sales missing and there's a big marketing missing. that is pretty copy and paste throughout the parkour industry at the moment. and so a huge thing we did with you was I walked into your gym and we noticed frankly the lack of a sales process. And so we launched something called the perfect first day procedure.

Freedom in Motion Gym: You guys still using that at the gym?

Scott Lytle: We are.

Scott Lytle: We are.

Freedom in Motion Gym: How well is that working?

Scott Lytle: It is working phenomenally. When my coaches don't do it, it drives me nuts.

Freedom in Motion Gym: Yeah. So the perfect first day procedure is to put it quickly when a client comes in for the first time that's their first experience. This is their one first impression of you.

Freedom in Motion Gym: So the sales team, which in this case was Scotty, I trained Scotty to be like the chief sales officer in his business. and if you have a sales team, they would welcome that person, really get them into their session, understand why they're there, and then walk them out to meet their coach. We actually call the coach, and so, this is your little kid, little Timmy. So that there's a connection there. The coach says some things like, "What are they going to do today? How are they going to call them out? when?" And then we sit the kid down. and then the coach does call them out by name, says, "Little Timmy, you're in this youth level one class or whatever you call your class." Little Timmy goes out, has an epic class. That part you were doing well. and then after the perfect first day process continues because the coach doesn't just release the kids and say, "All right, kids, go home."

00:15:00

Freedom in Motion Gym: the coach actually goes to the new kid in class and says, "Hey, let's go talk to your parents." And the coach goes and talks with the parents and celebrates what that kid did in class today. your kid did excellent at this thing. we were impressed because d They expressed confidence. They opened up in class. Whatever it is, get the parent to acknowledge that win for their kid. And then the coach walks the parent and the student up to the front desk to the sales team and handdelivers them to the sales team. Says, "Hey sales team," in this case it was Hey Scotty, little Timmy did so good in class today. X, Y, and Z little Timmy, I'm so excited to see you in class next week is what the" Coach gives a high five or fist bump. Coach leaves.

Freedom in Motion Gym: 

Freedom in Motion Gym: Then the salesperson just takes over, asks the parent, "What was your favorite moment in class today?" So the parent enters that conversation on a high focusing on the positive note. And then the salesperson, acknowledges that, celebrates that, and then rolls right into a straight line sale. all right, cool. I recommend this. You want to come this many times a week. Let's do this membership. Let's get you signed up. so that whole connected circuit is the perfect first a process. And that's before we even talk about…

Scott Lytle: 

Freedom in Motion Gym: how to be a good salesperson, that's just how to give a good first experience so that they don't run out the door.

Scott Lytle: Yeah. And Yeah,…

Freedom in Motion Gym: So before we talk about your new sales volume, which is impressive, I'm excited to get to it. in the pipeline of business, marketing always comes first.

Freedom in Motion Gym: You got to do marketing to get people to book a class. So, let's actually talk about that for a second. what marketing did we launch? How did me and you work together on it? And then what was the result? How many leads are you getting nowadays?

Scott Lytle: even before hopping into that, I'd like to make one note on the perfect first aid policy because, we talk a lot about with kids and that sort of thing and we also have quite a few adults in our program and we run the exact same thing almost identical with an adult. and that also works wonders because I just see the difference in someone walking in the door, how much lower their anxiety is overall through that experience. all the way up to the front desk. the coach still, after class, great job. Let me take you up to what was your favorite part? Walks front desk and still does that handoff. and same thing can't wait to see you next week.

Freedom in Motion Gym: 

Scott Lytle: So I just want to preface that as a program that has quite a few adults in our program and consistently signs up some adults. all those things are still applying to a more adult community. and also work wonders for the children as well.

Freedom in Motion Gym: Thank you.

Freedom in Motion Gym: And I use the word anxiety…

Scott Lytle: Yeah. Yeah.

Freedom in Motion Gym: because you may remember from our sales training I use the word anxiety a lot in my sales training because a huge part of sales and we'll get to this in a second is managing their anxieties because they need to feel comfortable if they're in fight or flight they're not buying anything. So just between me and…

Freedom in Motion Gym: you Scott I love that you just said that.

Scott Lytle: It's in there.

Scott Lytle: Yeah. Yeah.

Freedom in Motion Gym: I know that you remembered that. nice job.

Scott Lytle: But yeah, going into the marketing side, what had been huge because again, we didn't have any leads flowing in is we looked at it because I wasn't running any sort of paid advertisement, any sort of paid ads, I was like magic business card will get me all my leads, which it did not. so you were like, okay, let's get a Facebook ad set up and rolling. So, I remember it was the night we came back and you were like, "Do you have some footage that you could slap together of kids cuz we're going to want to target some kids to get some more kids in your gym in general?" at the time we were trying to grow my kids program. and I think I have a couple clips here and there. So, I went up to my computer and slapped that together in, a couple hours.

Scott Lytle: 

Scott Lytle: And then the next day we set it up for a Facebook ad and the ad went Spent on the low end of ad budgeting. I think we were at first $10 a day I want to say is where I started that ad and then have increased it and then increased it to $20 a day at a little bit later. but that then started giving us 28 70 leads, 50 leads, and that's still pumping out leads. It's still the same ad. I haven't even had to change it yet. so yeah.

00:20:00

Freedom in Motion Gym: 

Freedom in Motion Gym: Really? That's actually sick.

Scott Lytle: Yeah. …

Freedom in Motion Gym: Nice. Okay.

Scott Lytle: so yeah, that's where we've been at with the Facebook ad. pretty low spend, high which also just shows how kind of the market that we're able to tap into here, which is awesome. so yeah. Yeah.

Freedom in Motion Gym: So, it wasn't that much work. We put some video together and then we built the ad together. I was right next to you at the computer. We talked about here's how you do the targeting. Here's a crash course in copywriting for ads. on that note, did you just see the email that we sent out the hooks for parkour gym copywriting?

Scott Lytle: I think I did. I haven't fully opened it yet, but I've used some of your copyright in the past, too. I think Discord,…

Freedom in Motion Gym: So, when you're ready to make Yes.

Scott Lytle: you sent some too in the membersonly Discord. I think you sent some ads that have done really well for you guys as well. Not necessarily just the ad copies,…

Freedom in Motion Gym: 

Scott Lytle: but yeah,

Freedom in Motion Gym: Yes, totally.

Freedom in Motion Gym: Okay, so if you're in our business accelerator program, our mentorship program, you do have access to the secret area in our Discord, and I totally share stuff like here are our top performing ads in there. and publicly on motion mentor.org's or's blog. a couple articles ago, we put out a whole article about here are a ton of hooks for both copywriting and for video ad voice over that you can use in your next, parkour gym creative. And it also gives you training. So, if you're not a parkour gym, you just convert the literal thing I say and you use the training to convert it into your industry or your subject of the parkour industry. Okay.

Scott Lytle: Yeah.

Freedom in Motion Gym: 

Freedom in Motion Gym: So, when you're ready for a new ad, Scotty, check that out or of course you're in our mentor program, so you can just reach right out to me and we'll build one together. and since working with you, we have Kyle Mendoza, our video brand partner. and there's been a few other gyms that have signed up since you came through. And with them, no longer do I be like, "Okay, put some videos together and we'll make it work." Now it's as easy as put some videos in a Google Drive folder and…

Freedom in Motion Gym: our and Kyle's gonna whip it together into something really good. so that's in the future for everyone else. So, we launched that. It did well and now sevenish leads a month to 7D 10x in your leads.

Scott Lytle: Yeah. Basically under 10.

Scott Lytle: Yeah. Yeah.

Freedom in Motion Gym: That's sick, Nice job on

Scott Lytle: Yeah. Yeah. That was awesome. And that was paired with we also set up a blog on our website. we set up link tree so that way on our social medias posted some on YouTube with ad copies worked on some SEO stuff.

Freedom in Motion Gym: 

Scott Lytle: But by far the biggest impact was that Facebook ad that we kind of set up and ran and it was just like that's where people come from. Yeah.

Freedom in Motion Gym: Yeah. Yeah.

Freedom in Motion Gym: That's awesome. And especially you said earlier that just having your Facebook ad, you were able to capture a highly unsaturated market. so many people were just like, " thank god there's a parkour gym here." And then they flock to you. and having even the bare basics of SEO, search engine optimization up on your site, which frankly looks like having a blog and posting a bare minimum amount of articles. changing your website a little bit so that Google can actually crawl it and understand what to serve people in search results. and then you mentioned the social media funnel.

Freedom in Motion Gym: Another thing we did with you was so on Instagram for example in that link in your bio instead of that going to nowhere potentially a lot of people's does or it goes to just the homepage on a website now yours goes to a menu of if you are new and want to visit our gym click here if you're here for summer camps click here if you're here for birthday parties click here. So, it's a literal landing page at the top of your social media funnel. And that is unique to a other call to action where maybe in an email you send people only to a landing page. The social media funnel is unique because you actually don't know why someone is clicking. They might be there because they're looking for a birthday party venue.

Freedom in Motion Gym: 

Freedom in Motion Gym: So giving them a social media specific landing page we've noticed can really help improve through all those different little tiny funnels in your business. just throwing that out there for the listener there. Okay, so we're up to 70 leads. and…

00:25:00

Freedom in Motion Gym: let's tell us how many sales that began translating to and then we'll come around to the actual sales training of how do we pull that off. So your sales were at what two at the very high end 12 let's call it like five

Scott Lytle: Yeah. Which was 12 was an outlier.

Scott Lytle: Two, six, five. where we were at Yeah. So then after going through sales training Zoo had seven so we came off of basically sales training and went from two signups to seven signups then to 11 signups. so consistently floating around that 10 mark which I was like I want to be able to do this at least a couple times a year.

Scott Lytle: Now we're doing it pretty much every month. But the real awesome thing was the conversion rate overall with the scheduled trials. We held for two months straight over 20 trials a 100% trial conversion. So we signed up 20 people in a row. Yeah.

Freedom in Motion Gym: That's So, there's a lot that goes into that. So, you're getting a ton of leads and it starts with your CRM. and Scotty, you did have your gym software had a CRM baked into it. and we discovered that that was workable. We didn't need to change it. and listener, if you don't have a CRM, you're not sure where to start, Motion Mentors actually has our own branded CRM that is already customized for parkour gyms. So, we have automations. We have workflows when someone joins in that you can program emails and SMS to go out to them automatically. we had that when you were with us, Scotty, but the thing you had was fine. So, I don't even think I pitched this to you.

Freedom in Motion Gym: 

Freedom in Motion Gym: Did I?

Scott Lytle: I think you mentioned it,…

Scott Lytle: but I was like, "Let's look at it." And you poked around and "Yeah, this does pretty much all of it since you already have it. Let's just run with this." …

Freedom in Motion Gym: Cool. Yeah,…

Scott Lytle: so yeah, exactly.

Freedom in Motion Gym: because my goal is I just want to get you successful. I don't need everyone to be on my little thing, so we have a CRM if you guys need that. But Scotty, you had the CRM. So all the incoming leads, you saw them show up in your pipeline as a new lead. And then sales training component number one is how do you actually call these people? And so we discovered how many times you call them. And contacting them is not calling them once.

Freedom in Motion Gym: 

Freedom in Motion Gym: contacting them is actually emailing them and texting them and calling them multiple days in row. Every day in a row until they answer or until they say, "Dear God, stop calling me." Yeah.

Scott Lytle: Leave me alone.

Scott Lytle: You did contact us first. Yeah.

Freedom in Motion Gym: But yeah, they're going to your website, they're finding your ad, and they're giving you their information. So the ball is in your court and really it directly correlated the more outbound outreach attempts you make the more bookings you get a direct correlation and you really took that on and you were the person making those calls. we trained on what specifically do you say on call number one on call number two etc.

Freedom in Motion Gym: 

Freedom in Motion Gym: when they actually We trained specifically what is the script? How do we make it as short as possible and get right to the point of okay, let's get you signed up as fast as possible. and you are a great student. I'll just compliment you here. You made it easy on me. you ate it up really quick. So, that started working. you started making calls, getting bookings, and then when they were in person, you guys did that perfect first day procedure that we talked about in a second in the past. And then it goes right into the perfect pitch, which is a whole another component of my sales training.

Freedom in Motion Gym: And a couple actually, let me ask you, Scotty, what are some things that you remember and that really stood out and made a difference for you in that whole training?

Scott Lytle: Yeah. The biggest ones that have made the largest impacts is overall just the objection handling that we went through…

Scott Lytle: because I remember especially sales that I made the first few pitches I made after you had left. that moment where they gave me an objection and I was almost ready to be like no I totally understand that's fine we'll give you a call later or whatever and then I was like wait a minute I know what to say now and so I actually was able to then overcome that objection and then did get the sale and the signup that was a really cool internal moment where they walk out the door and I'm like yes I'm like yes just kind of a really fun like okay this works and I totally just learned

Scott Lytle: something and applied it and now it's working. so that was huge. And then some of those objection overcomes that really helped was we added registration fees, a $60 signup fee and a $60 annual registration fee. So it was $120 and we will wave that on the first day sign up. So that helped a ton. I've sold a ton of people on that because they're like, "" And I'm like, "Yeah, we do have this day one signup deal just because you're excited about it and we're excited about having you here. So, that's kind of our favor to you and we'll totally wipe that for you. And they're like, then yeah." And then the 7-day money back guarantee is another huge one that I've sold tons and tons and tons of memberships on. so, yeah, those are the three obviously just the objection overcoming in general and those two that really just made levels in our signups.

00:30:00

Freedom in Motion Gym: 

Freedom in Motion Gym: Love that. Okay, an objection, if you're unfamiliar, is basically anytime someone says no and a reason. So, you say, "Okay, here's what I recommend. You want to sign up?" And they say no because I'm scared to sign up, whatever it is. And so, an objection overcome is you're just equipped with what to do next. And so, you acknowledge what they said, you empathize with it, "Oh, totally got it." You're afraid to commit to something new. I can see how that would be scary. We just met. You're unsure about parkour. And then you go to speak with authority. Here is where, you might bust out your 7-day money back guarantee. You could say, given that your kid really liked it today and I think that this is going to be huge for him,…

Scott Lytle: Yeah.

Freedom in Motion Gym: knowing that you're a little, scared, I'll use your own words about signing up. let me offer you that we have a 7-day money back guarantee.

Freedom in Motion Gym: 

Freedom in Motion Gym: in the next seven days, you guys hate it for whatever reason, I'll just give you your money back, no questions asked, right to your bank account. that way you have some time to experience get to know us. You can see your kid thriving in class again. and then from there, and then you close the sale and then you say, "All right, so with that, sound fair? Let's get you signed up." and then they do. And so that's just an objection. There's a lot of different kinds of objections. I need to talk to my spouse. we're playing an other sport so we don't have time. this is too expensive or I don't see the value or a myriad of other different objections. And so what we did with Scotty was I actually break it into There are four major categories of very common objections at a parkour gym.

Scott Lytle: 

Freedom in Motion Gym: And we talk about here is exactly what you say if they say this.

Freedom in Motion Gym: And then we're gonna practice. I'm gonna pretend to be the client, you're the salesperson. And then we do. And Scotty, you're saying that having learned that and it seems like you memorized it and you were able to integrate it as truth, So then when someone came and they gave you an objection, you just did the thing that we practiced and it worked. Ain't that crazy?

Scott Lytle: Yeah. Yeah,…

Scott Lytle: it is crazy, and the way you had framed it to me was huge as well. because was not a super salesy person before and using sales tax and stuff like that but once I kind of understood because I'm super passionate about parkour and the spirit of it and the impact that it has on people's lives. And so once it was kind of framed to me because I know once they're in my program that it's going to do levels for their life and for the family, the whole nine yards. and if my inability to sell a membership and overcome and make them feel comfortable saying yes and becoming a part of my program, if that's my fault because I'm just not equipped with the skills to make that sale, then it's on me for not giving this person the benefits of parkour that we've all come to know and love.

Scott Lytle: 

Scott Lytle: So when it was kind of pitched to me and when you talked me through it like that I was like damn I got to get good at sales so that way I could truly have this lasting impact on people's lives because if I make them feel uncomfortable because I said the wrong thing or I didn't do it right or they're just like I got to go talk to my spouse over it and then they forget about it. that was my fault for not, being able to overcome that and walk them through the process to be like, hey, let me change your life through parkour. so that is…

Freedom in Motion Gym: 

Scott Lytle: what resonated me and I'm a saleserson because that means that I'm selling, my passion and the thing I love and changing people's lives through that. It's not a car salesman, Yeah.

Freedom in Motion Gym: Yes. …

Freedom in Motion Gym: so good, Yeah. When you're passionate, sales is no longer car sales. Sales becomes a transference of authentic belief. if you love your parkour program, you love the sport of parkour and the impact it had on you and on your life, that parent standing in your gym, they don't have that context. they just totally don't know. Today might be their first day that they've ever seen parkour.

Freedom in Motion Gym: 

Freedom in Motion Gym: So in your position, you are now in charge of transferring your belief and your conviction and your passion to them in a minimum quantity sufficient as to get them to take a chance and…

00:35:00

Scott Lytle: Yeah, that's Right.

Freedom in Motion Gym: to get them to say, "Okay, let's try it." And that's a dirty word, sales. But if you just remove that and you are the transference of belief and passion, that feels way better. And in our industry, that is what we're doing. Parkour thrives or dies on whether or not we can improve other people's lives. Because at the end of the day, if parkour just inherently ruined people's lives, we wouldn't do it, And no one would sign up for it. But it's working and we have so much passion because it improved our lives.

Freedom in Motion Gym: 

Freedom in Motion Gym: my businesses and now your Scotty businesses, your gym improve is doing so well because you're transferring that belief and that passion into these kids and…

Freedom in Motion Gym: into those adults and now they have a personal relationship with parkour and parkour is now their sport, and that is so cool. And it starts with marketing and then sales. That's so cool.

Scott Lytle: Yeah. Yeah.

Scott Lytle: And just kind of an example of that, we talk about the 7-day money back guarantee and the signup can feel really like, sale car salesy, but when I'm talking about the 7-day money back guarantee and people are like, " I just really need to talk to my spouse because we make these decisions together and that sort of thing." And then I'm able to come at him " I'll tell you what, we do have a 7-day money back guarantee." And you can keep your savings and sign up today, which saves you that $120 and you still can go home and talk to your spouse for six entire days. You guys can go over it together, really decide if parkour is right for you.

Scott Lytle: 

Scott Lytle: you can even come to class one or two more times to try it out and cuz I want to make sure that this program is exactly what you guys want. And so giving them that security and having them feel that and they just feel so much safer because they are safer. they're here and they're here in our program and we're here to help you and change your life and we're not here to just take your onetime payment and be like, " yeah, we don't refund you and you can't ever get back." and they really feel that when we talk like that because that's our intention. It's not just to steal it real fast. So yeah,…

Freedom in Motion Gym: 

Scott Lytle: it's huge.

Freedom in Motion Gym: Absolutely. Okay.

Freedom in Motion Gym: So, we got you better marketing. We got you better sales and you started performing more sales coming in. your leads basically got a 10x. Your sales went from fiveish on average a month and you had a stretch goal of getting to 10.

Scott Lytle: Yeah, that's my life.

Freedom in Motion Gym: Your goal was to get five on average, but now you are getting 10 every month on average.

Freedom in Motion Gym: some months up into the 16s a doubling of your sales. let's talk about your revenue. If you were doing, five, six, 7,000 a month before starting with us, how is it looking now?

Scott Lytle: Yeah. Yeah.

Scott Lytle: So, we were doing five, six, seven a month before. Now, we're upwards of 14 consistently above 12. And that's our overall revenue. One of the bigger impacts we had was we standardized our memberships and increased our drop in rate because we had especially a lot of adults that were doing dropins which was a very inconsistent piece about our revenue in general. So we got most of our student base onto our membership now. So our reoccurring predictable revenue became much more predictable.

Scott Lytle: So again, that was at four five and now we're eight, nine. so basically doubled that and got all that on the same reoccurring playing field which was also a huge impact for looking forward and planning and doing that sort of stuff because it wasn't like we have this amount of drop in revenue this month or…

Freedom in Motion Gym: 

Scott Lytle: so that was huge on the revenue end that just made it more consistent along with increasing our revenue too.

Freedom in Motion Gym: So good.

Freedom in Motion Gym: …

Freedom in Motion Gym: we had a doubling in revenue and that doubling was consistent. So, at this point,…

Scott Lytle: Yep. Yeah.

Scott Lytle: Yeah. Yeah.

Freedom in Motion Gym: have you earned back the money that you paid into this mentorship program?

Scott Lytle: Yeah. Yeah. Definitely. And we've continued to reinvest and…

Scott Lytle: do that. But if I would have been "Okay, boom." And taken it back. Yeah. We would have packed our bank account full with the money that we used on you guys. Definitely definitely worth it. would do it three times over my gosh. Yeah.

Freedom in Motion Gym: So good.

Freedom in Motion Gym: Another thing we kind of jumped over was we increased your pricing very soon into the process.

Freedom in Motion Gym: 

Freedom in Motion Gym: And a lot of times increasing your price is almost always the number one way to improve your revenue. you can improve your sales throughput, you can improve your retention, which might have a doubling on your business, at least on your throughput, but improving your pricing can have a multiplicative effect on your business for kind of no additional operational complexity,…

Scott Lytle: 

00:40:00

Freedom in Motion Gym: no additional, not much. it just kind of drops the bottom line.

Scott Lytle: Yeah. …

Freedom in Motion Gym: Scotty, when I started with you guys, you were at $90 for a once a week. and then I recommended a 30% increase up to 130. and frankly, I'm going to recommend that you increase it again soon, but I didn't want you to go from 90 to,…

Freedom in Motion Gym: way too much because then people just get shock.

Freedom in Motion Gym: 

Freedom in Motion Gym: Yes,…

Scott Lytle: And we also are mostly push our twice a week…

Scott Lytle: because I think that's the way we can make the most impact. So we had that once a week option but I was almost scared of it. when someone was on our once a week I was like it doesn't feel as good because it wasn't fully worth that. But now that we've raised our once a week especially, I'm like, "Okay, I don't dislike our once a week in a sense. I love our once a week, but it made it much easier for me.

Freedom in Motion Gym: they're worth it. So,…

Scott Lytle: They're much more worth it and it feels better on the business end. And I still try to come on twice a week and we can win the world." …

Freedom in Motion Gym: when I proposed that you raise prices by 30%.

Scott Lytle: yeah. It was a little wracking at…

Freedom in Motion Gym: Emotionally, how did that feel for you?

Scott Lytle: but at the same time it had happened in the past and worked and made a massive impact on our business way back that first out of a treat. so I trusted it as well and knowing that it had happened in other gyms and worked gave me a lot of confidence. But yeah, it was one of those that I was like okay we're going to do this. I know we need to do this. but is this going to work as well as it's supposed to work?

Freedom in Motion Gym: 

Scott Lytle: It did. It did.

Freedom in Motion Gym: And it did.

Freedom in Motion Gym: Cool. And you always have the small amount of people…

Scott Lytle: …

Freedom in Motion Gym: who cancel and Scotty, you totally had a few people who canceled. Yeah. …

Scott Lytle: we didn't have anyone cancel. we had no one cancel due to price and…

Freedom in Motion Gym: you had no one cancel.

Scott Lytle: told me the program was worth it.

Freedom in Motion Gym: My the normal average you would expect, I don't know, 10% to cancel,…

Scott Lytle: A couple

Freedom in Motion Gym: some amount to cancel, but if you're increasing your prices in this case, But that 30% is over your entire membership base, you grow way more in revenue than the amount of people who leave. So, it's like I don't want to say always worth it, but it's 99% of the time worth it.

Freedom in Motion Gym: 

Freedom in Motion Gym: And that 98% of the time, because 1% of the time, you're already charging enough and you don't need to do that. And that's extremely rare. The other percent of the time is that your business isn't ready for a price increase because it is garbage. And the parkour industry has the benefit of a lot of us are actually doing a great job with the parkour coaching and the design and the curriculum and all that. So we don't suffer from garbage businesses on average. We suffer from undervaluing our businesses. So almost all of us are ready to actually jump to the next pricing tier two and leaprog ahead. And in your case, Scotty, that was extremely validated by your clients. No one canceled because they were already getting such a high value thing.

Scott Lytle: Yeah, we actually did have a few people say that to us.

Freedom in Motion Gym: You might have even had people who were like, " man, it's about time. I'm surprised you were so cheap."

Freedom in Motion Gym: 

Scott Lytle: Especially the people that were on our once a week. They're like, " yeah, it's so great to hear that you guys are doing well." And that was around the time, with the price increase, we were adding some gym improvements. We redesigned the front office space. was it Staples to get a new front desk to make the whole experience feel more professional and better overall for the sales and for just that first walk-in experience.

Freedom in Motion Gym: 

Scott Lytle: So, that was another thing we did when you were here. You're like, "Hey, this can feel better." And I was like, "All right, let's" You were…

Freedom in Motion Gym: One of the first things I did,…

Scott Lytle: "Let's go to Staples." I was like, "All right, let's go." Yeah.

Freedom in Motion Gym: I walked in there, I was like, "What is this front desk?" No.

Scott Lytle: No, we need a different one. Yeah.

Freedom in Motion Gym: All good. You're not the only gym that the exact same thing has happened to. So the listeners can see that we had a 10x in leads, a than doubling in average amount of sales every month. a doubling of revenue…

Scott Lytle: Yeah.

Freedom in Motion Gym: which has been consistent since. The results have more than paid for that initial mentorship since and Scotty, you have since enrolled into our monthly mentoring program.

Freedom in Motion Gym: 

Freedom in Motion Gym: So now you have access to Christopher Hollingsworth and I believe he's helped you with creating some different job descriptions, getting your business ready for that next level of scale. you have access to our different courses and curriculum. So if you were to raise an issue of no, I'm having XYZ problem, a lot of times we already have a course for it, so we just give it to you when you're ready for it. and then of course when you have an issue, you just text us and we jump in there with So, a note that I took here was that you had sort of an other tertiary thing that you said was your favorite thing you got from the program and…

00:45:00

Freedom in Motion Gym: it was that you were able to leapfrog ahead and experience so many years. What did you mean by that?

Scott Lytle: Yeah. …

Scott Lytle: and this again by far I said The reason I do it 3x over is because it just let me skip so much trial and Years of trial and error figuring out what doesn't work, going through the pain. do do How do I make the gym more professional? What do I need to change? How do we get more leads in the door? it just helped me skip years of trial and error. So I think we're 3 to 5 years again when we started with Jimmy we were basically a year into the indoor space. So maybe a little bit more than a year in the indoor space. basically a brand new gym at this point. which is also why I was a little nervous because I was like I don't know is it going to be worth all that money to do?

Scott Lytle: but I was like, what? I think, gaining this insight will really make a difference. And my gosh, it did. I mean, talk about where our numbers are now and our conversions and all those things, that normally would be three to five years down the line. and I know that from talking to other gyms that have been open for five, seven, 10 years and are still trying to figure out how to do some of these things. And I'm like, " yeah, no, we went over that or we talked about that that sort of and creating the systems, the CRM and all that was business changing. it let me start paying myself a wage that was able to survive off of so I'm full-time with the gym and comfortable now. So that was huge. But that's what I mean just the experience that was transferred. I know you've gone through years and years and years of trial and error. Thank you for that by the way.

Scott Lytle: it's very much appreciate but helped us skip that and…

Freedom in Motion Gym: 

Freedom in Motion Gym: Yeah. …

Scott Lytle: get on an even playing field to start just growing the parkour industry as a whole more and more. …

Freedom in Motion Gym: nice. …

Scott Lytle: yeah. Yeah.

Freedom in Motion Gym: one objection that we get a lot, Scotty, is entrepreneurs, particularly inexperienced forward slash young like 20some year old entrepreneurs, just have a hard time paying any amount of money for coaching or for mentoring.

Scott Lytle: Right. Right.

Freedom in Motion Gym: And you sort of just jumped right in and you actually purchased one of our highest ticket things. It's also the most hands-on high value things. and you're saying that it was super duper worth it for you.

Freedom in Motion Gym: 

Freedom in Motion Gym: But if you were talking to another maybe a parkour gym owner, so it's the same, and they were just like, "Nah, I don't feel comfortable paying even 500 bucks even to go to the 3-day parkour business conference,…

Freedom in Motion Gym: the in-person 3-day thing. That's not even feels worth it to them, let alone the multi,000 package that you bought." what do you say to them to help shift their mindset based on your experience?

Scott Lytle: Yeah. Yeah.

Scott Lytle: So again, as a much newer, fresher business, as I said, our business would have closed if I didn't go to Art of Retreat the first time and increase our prices. So just from that trip alone, talking and getting other people's experience, learning from their mistakes is why we're even still here in the first place. So I think I know that gaining and learning from other people's mistakes and experiences and reaching out for that help is so invaluable. And as someone that just loves hearing and learning from other people, the fact that these resources are available, there's just no reason to not take advantage of it because I mean other businesses in this world have gone through business mentorships and there's mentorship options and stuff like that, but the fact that there's one specific to the parkour industry is just like, I mean, I don't know. To me, it's an absolute no-brainer.

Scott Lytle: And the value that you get out of just strengthening your pure foundations lets you grow. I mean, as parkour athletes, we know how important your basics are. So, if you can just jumpst start that and get really strong foundations and basics in a couple months instead of as we know as parkour athletes, working on those for years and years and years. think about if you just started your parkour journey with all of that experience in a month and then where you'd be now as an athlete. That's the same thing with your business. If you just strengthen your foundations that quickly using other people's help and experience, how much money were you going to spend learning along the way over the next three to five years? I mean, it's a brainer. How much money do people spend to go to college to get a piece of paper, And it's just like Yeah.

00:50:00

Scott Lytle: 

Scott Lytle: And so as a new business, I was a little skeptical at first because we were new and fresh and I'd seen Motion Mentors go into more established businesses with higher member counts and that sort of thing and just flip it and increase revenue and increase membership pricing which just immediately flips the business. So for a newer business, I was like, will this give as much of an impact? And it totally did because it just built those foundations that we get to just rely on for ever. I mean, and that's just awesome.

Freedom in Motion Gym: 

Scott Lytle: That's worth any amount of money.

Freedom in Motion Gym: That's great,…

Freedom in Motion Gym: Cool.

Scott Lytle: Yeah. Yeah.

Freedom in Motion Gym: Thank you for that. That was the deep dive into what happened, where are you now? my closing question for you is you as the CEO of Fate Movement, what do you think your constraint is right now and what are you focusing on in your business?

Scott Lytle: What I'm focusing on now is especially with our sign up rate overall increasing, we've been looking at our churn rate and overall strengthening our length of engagement. because our signup rate has been so awesome and so high. we've wanted to really zone in on making sure that first month or so experience is really solid because we did see a few after a month or so drops happen and those were people that didn't quite make it into the gym as much that sort of thing. So recently we've gone through and done an entire new onboarding experience and strengthen all those pieces just so that way we're providing the best value to our students that we can. and obviously you've helped us plenty with that as well.

Scott Lytle: 

Scott Lytle: So we just kind of went through that and do that and my next thing is overall just strengthening we just did job descriptions and standardizing our staffing and we just hired two more coaches. so working on onboarding them and pushing them to be phenomenal instructors to convey tons and tons of value to our program. and then on the CEO side and the business end, strengthening our metrics and…

Freedom in Motion Gym: 

Scott Lytle: our tracking so that way we can really get a clear picture of everything that's going on within the business. That's the exact things that I'm focused on right now. I did and it also is…

Freedom in Motion Gym: Did you take the business metrics course?

Freedom in Motion Gym: Nice.

Scott Lytle: what I'm playing off of in order to go through all the metrics and stuff like that. I need to track that one and that one. This would even more.

Freedom in Motion Gym: All right, Scotty, thank you so much for your time. I'm so stoked to hear that you've had an epic experience and you are continuing to grow your business and that you've just catapulted yourself multiple years into your future with all this. for placing your trust in us and excited to keep watching you guys grow. Thank you so much for being on the call.

Scott Lytle: Thank you, It's been awesome.

Freedom in Motion Gym: All right, you later, Scotty. Parkour business owners,…

Scott Lytle: You, dude.

Freedom in Motion Gym: that was Scotty Lidle from Fate Movement in Indiana.

Freedom in Motion Gym: and if you want to improve your sales, your marketing, your ability to collect data, create a team, write job descriptions, scale your business, improve your profits, whatever it is, go to motionmentors.org. You could head to our blog for a whole bunch of free resources so that you can start getting results and getting revenue way ahead of you actually ever even getting on the phone with us. Ideally, we can pay for ourselves before we even get to that point, So, there's a ton of free resource and stuff on the blog, on the podcast that you're listening to now. And when you're ready to go to motion mentors.org, book that call button, and we'd be happy to jump right in there with until next time. Thank you, Parkour Industry. See you later.

Freedom in Motion Gym: 

Freedom in Motion Gym: All right. Thanks for that. We did it.

Scott Lytle: All right.

Scott Lytle: Of course.

Freedom in Motion Gym: How'd that feel?

Scott Lytle: Good.

Freedom in Motion Gym: All while you have me, any other questions or anything you want to talk about?

Scott Lytle: Do I have anything? I don't think so. I'm pretty busy in it overall today. I'm trying to strengthen some of our sales metrics or CEO sales tracking. Jesus and sheets and that sort of stuff. So, just been putting together my CEO dashboard and making automated having Chachbt teach me all the cool tricks…

00:55:00

Freedom in Motion Gym: Yeah.

Scott Lytle: which is dude that has blown my mind like it literally because people have told me that and you told me that too. I was like, " just ask Japanese and they'll give you the formula." I was like, "There's no way it can like I'm still going to have to." It's like, "No, no, it literally just does it." Yeah,…

Freedom in Motion Gym: 

Scott Lytle: 

Freedom in Motion Gym: Yeah. Copy and…

Freedom in Motion Gym: paste this. Put it in the cell. Cool.

Scott Lytle: exactly. and I'm like, "Can you add this? What about this?" and you're like, "Holy." so yeah, that's been super cool. But yeah, that's what I'm focused on now. and then yeah, how many other gyms have you guys gotten to do the stuff recently?

Freedom in Motion Gym: Since then we did Taylor Fay at Cowabunga, we did Rogue Parkour in San Diego, and then we did Flow Space right next to you guys.

Scott Lytle: All right.

Freedom in Motion Gym: Yeah. …

Scott Lytle: How's all going with all them and just in general across the industry?

Freedom in Motion Gym: they're all doing good.

Freedom in Motion Gym: 

Freedom in Motion Gym: They're all way better off than when they started.

Freedom in Motion Gym: I think Julia and Logan were probably in the bestish spot. I guess Rogue and Julia were somewhat tied. because they're just a good team because they're a couple.

Scott Lytle: Yeah. Yeah.

Scott Lytle: Yeah. Right.

Freedom in Motion Gym: I think they're doing a good job at they saw what work there was to be done and now they're doing it, Yeah. And…

Scott Lytle: Good. Right.

Freedom in Motion Gym: then same with the other two gyms. yeah. I mean, it's interesting how all the different gyms have their individual problem that's sort of in so it's hard to say a blanket statement because everyone's at different points going in different directions,…

Scott Lytle: Right. Yeah.

Freedom in Motion Gym: but you zoom out enough,…

Scott Lytle: Yeah. Yeah.

Freedom in Motion Gym: the people that have been in contact with us are all mostly going in the right direction, Yeah.

Scott Lytle: Good. Yeah. I know they've done a lot of work with Chris especially too.

Freedom in Motion Gym: 

Scott Lytle: the flow space. because I know Mike is love Mike…

Freedom in Motion Gym: Yeah. Mhm.

Scott Lytle: but he is a piece of work in regards to working in general. but just peer he sent me a text because I know they had a conversation where Chris kind of mediated a little bit and that sort of thing. he sends Chris read me like a f****** book dude. He's a wizard. I said,…

Freedom in Motion Gym: Yeah. good.

Scott Lytle: "Yeah, how'd it go?" He said, "Seemingly fantastic." I said, "Awesome. Any certain areas or points that stick out the most to you?" He said, "He picked apart what I was saying and translated to what I was trying to say with ease." I have with picking apart movements. So, it sounds like finally because my god, they just needed to communicate, but Mike's communication skills just aren't quite there. So, I was like, "Talk to Chris." I,…

Freedom in Motion Gym: 

Scott Lytle: I had offered to mediate a conversation and looked and was like, "We're going to use CO." I was like, "Dude, that's fine. please do it. just you guys just need to get on the same page" So, I just want to share that with you as well because I know a lot.

Freedom in Motion Gym: Yeah, thank you for that.

Freedom in Motion Gym: Yeah. he told Chris that too.

Scott Lytle: Yeah. Yeah.

Freedom in Motion Gym: And he said, "You read me a book." and what's funny is Chris knows he knows I read you like a book,…

Scott Lytle: Yeah. Right.

Freedom in Motion Gym: ?

Scott Lytle: Yeah. Yeah. Yeah. Exactly. And I I know thing. I was like, yeah, I'm like, you're one of the most classic places of burnout ever. it's just you're like,…

Freedom in Motion Gym: Yeah. Yeah.

Scott Lytle: Yeah, intentions are there.

Freedom in Motion Gym: Yeah. Chris is very good at that.

Scott Lytle: But yeah, so that's Yeah.

Freedom in Motion Gym: And that it's been interesting how much so like that as a service that Chris offers.

Freedom in Motion Gym: 

Freedom in Motion Gym: that has been the second most requested thing. number one is sales and…

Scott Lytle: Right. Yeah.

Freedom in Motion Gym: Number two is him and my team something's going on help

Scott Lytle: Yeah. Right.

Freedom in Motion Gym: Yeah and it's interesting seeing what trends emerge and you can kind of see what trends are emerging based on the blog articles we put out. some past couple that Chris put out the gossip in the parkour industry, the fishbowl effect.

Scott Lytle: Yeah. Yeah,…

Freedom in Motion Gym: They're things that we're actively working on someone with and…

Scott Lytle: Right. Yeah. Yeah.

Freedom in Motion Gym: then we're just like, " s***, we need to publish on this." And then,

Scott Lytle: It's crazy like going to gyms and seeing that stuff. The gossip is ridiculous. the amount of gossip in communities. I'm like, "Oh my gosh." That was a big thing at Swift that was going on too that I was just like, "Dude." there was some coaches that were talking about Rouie and…

Freedom in Motion Gym: Yeah. Yeah.

Scott Lytle: how he doesn't pay us enough. And this was a year or two ago, I might have before. and they're like, "And he has his Tesla." I'm "Hold the f*** on. He works a full-time job outside of Swift. Hasn't made a dime off Swift." Yeah. But It's just crazy. And that just like my gosh. So yeah, I've seen that in a lot of gyms in general and communities and it just sucks, It's just so unfortunate.

01:00:00

Scott Lytle: And I talked to Chris about this at the mini art of retreat in New York about just how much I appreciate him,…

Freedom in Motion Gym: 

Scott Lytle: going in and you guys going into these communities and helping on that communications end too because it's just so vital and it just sucks. I mean, people just don't know how to talk to each other.

Freedom in Motion Gym: Yeah, they don't,…

Freedom in Motion Gym: and like I didn't until I got training on it. Chris didn't…

Scott Lytle: Yeah. Right.

Freedom in Motion Gym: till he got training on it. it's intuitive until And most of all the skills are on the not side of the fence,…

Scott Lytle: Yeah. Yeah. Right. Exactly.

Freedom in Motion Gym: Yeah.

Scott Lytle: And I've been following and looking at a lot of those blog articles you guys are posting on that. And I just had the thought the other night I was like I think I'm going to work those into our pay ladder because that was the other thing we put together is making our coaches go through and read the fishbowl effect I just read the other day and I was my gosh this is a piece of knowledge that just needs to be in coaches brains because they don't realize they walk into the gym and just their demeanor's off. I talk about in our training you just leave it at the door. the second you walk through the door, you are this bright spirited phenomenal role model and then obviously we're always here if you need to talk about something or that sort of thing, but when it's time to be in coach mode,…

Freedom in Motion Gym: 

Scott Lytle: you're in coach mode. but just hearing it and seeing it and reading it, I think would be awesome. So, I think I'm going to work some of those blog articles into our pay ladder and be like, "Yeah, you got to read these and understand these and explain this to me." That sort of stuff.

Freedom in Motion Gym: sick. Yeah,…

Freedom in Motion Gym: Copy and paste the whole article, put it in chat GBT, and ask it to make you a quiz about it and then there you go. They read it, they quiz it, and then you're good.

Scott Lytle: Yeah.

Scott Lytle: Yeah, I've been using chat gvt for that too. I did it…

Freedom in Motion Gym: Perfect. Yeah.

Scott Lytle: because it was been putting together our coaching exam and curriculum and just put the entire thing into chat gvt and was like make a quiz on it and I was like holy s*** what is this? The AI it blows my eye and I have used that so much recently. it's just such a powerful tool and if you're not using it, it's just like you're losing,…

Freedom in Motion Gym: Yeah. It's like six free employees at your

Scott Lytle: Yeah, it's just like that.

Freedom in Motion Gym: 

Scott Lytle: I mean, when I need to reword or if I get frustrated at someone or something and I'm just like, how do I respond to this in a nice way? Yeah, Make this nice. And I'm like, that's much better.

Freedom in Motion Gym: Yeah, that's funny.

Scott Lytle: It's also get me blow off some steam sometime because I'm like this is what I want to say. Make it nice you're But yeah cuz about the mean message sometimes.

Freedom in Motion Gym: Cool. Yeah.

Scott Lytle: Although I don't do that often but sometimes man you're just like what? Why are you making sense?

Freedom in Motion Gym: Yeah. I had a experience like that recently with someone here on the West Coast.

Scott Lytle: Yeah. Yeah.

Freedom in Motion Gym: Yeah. yeah,…

Scott Lytle: Yeah. It is.

Freedom in Motion Gym: people are nuts sometimes, but that's all right.

Scott Lytle: That's what we do.

Freedom in Motion Gym: You're Yeah,…

Scott Lytle: We got to manage it.

Freedom in Motion Gym: got to manage it. And you're the leader, of Indianapolis.

Scott Lytle: Exactly. Yeah.

Freedom in Motion Gym: 

Freedom in Motion Gym: you're the f** guy, of Cincinnati sets the guy of Avon, Julian, Logan of the people. if you're not the leader taking on that work, nobody is,…

Scott Lytle: Right. Thank you.

Freedom in Motion Gym: So, I'm glad to see you like really getting this and I'm watching you in real time become not just a CEO, but like a community leader. it's pretty cool. Yeah.

Scott Lytle: Thank Yeah, because that's important to me too because just the overall community in general. I want to flourish and thrive and it's just like come on, we can do it. we talk about, when we sat down what am I trying to do with fade and open up all these gyms and that sort of thing. I'm like holy s*** this has not been done before. I think is three gyms the max anyone has? Does anyone have Okay.

Freedom in Motion Gym: 

Freedom in Motion Gym: Barring b** gymnastics franchise things, there's a gym in Finland that has 12, but they're also integrated with the government. in the States,…

Scott Lytle: Okay. Right.

Freedom in Motion Gym: I'm not aware of anyone that's gotten past three without getting bopped.

Scott Lytle: Right. Justin's at two,…

Freedom in Motion Gym: Yeah, Justin's at one.

Scott Lytle: He has two big or…

Freedom in Motion Gym: He Yeah,…

Scott Lytle: he's at one now. What? s***.

Freedom in Motion Gym: he just announced that one is closing. Yep.

Scott Lytle: I didn't know that.

Scott Lytle: Right. Right.

Freedom in Motion Gym: love to help him.

Freedom in Motion Gym: But I don't know. That guy** hates me, dude. Yeah,…

Scott Lytle: Does he He's such a character.

Freedom in Motion Gym: it's a bummer.

Scott Lytle: And I think part of it is there's just egos within the world. And I think, you get to a level where I've just noticed that in general,…

01:05:00

Freedom in Motion Gym: 

Scott Lytle: Justin's at that level, like the higher revenue gyms in general that are almost competing to be number one in a sense. Again, I don't know any of the history between it, but I've just always felt that weird why is this you can all learn from each other still, but it's just that ego sort of thing that it's just there.

Freedom in Motion Gym: Yeah. tell me about that.

Scott Lytle: Yeah.

Freedom in Motion Gym: I'm asking your advice in this moment. if what you just said you were specifically referring to a me versus Justin contact and…

Freedom in Motion Gym: versus Yeah. What have you noticed publicly to create that for you? And yeah, what do you tell me what you see so that I can listen for how can I not do that?

Scott Lytle: Yeah. Right.

Scott Lytle: Yeah. I haven't nothing like super public per se. Mostly Art of Retreat is when I've noticed it. It's just the talks. it's not like a vocal as much as just this general feeling of when you guys talk about each other, there's this I respect him and they've done a lot, but I respect him from a distance in a way. And that's just kind of like yeah, he knows what he's talking about. He's done a lot of good.

Scott Lytle: they're doing really well, but I don't agree with everything they do, which obviously there's going to be some of that, but it's just kind of like this feels like a little bit more of a general closed off feeling. same thing with just Motion Mentors obviously and then Justin William and Adam were trying to do the Pro stuff.

Freedom in Motion Gym: he won that.

Scott Lytle: And just the word because I talked to Adam about it and he's like we try to kind of do the free thing. I think Jimmy did the paid thing and he kind of won that. So just that wording even I was like one, s and he wasn't super bitter about it or it was just kind of like we were trying to do this and they ended up doing it better which and again it was super respectful and was like which is awesome and great and they're helping out so many people but it's just like this underlying like ego feel that I couldn't tell you how to squash exactly. I could speculate and say I don't know it's like cuz you guys all still interact and have those conversations and learn from each other but it's just so cherrypicking. it's like no one's open to hearing cuz no one's going to do it exactly how the other person does it ever. So I don't know.

Scott Lytle: So there's still respect there, but it just feels that overall friendly…

Freedom in Motion Gym: 

Scott Lytle: but not so cold friendly competition. when I've talked to anyone I think only person I've actually heard s*** talked about is William.

Freedom in Motion Gym: Okay.

Scott Lytle: I think William I've had people be like, " yeah, that guy. Don't listen to that guy." which I like William, I like Justin, I like Everyone has their quirks and stuff like that, but I've gained valuable information from each person.

Freedom in Motion Gym: Can you

Scott Lytle: But that's the only person that I've actually heard actual s*** talk was I've always kind of laughed at a little bit. I'm just like, what? but other than that, it's like this it's just always again, there's just a respect thing. It's just talked about. I've never had someone be like,…

Freedom in Motion Gym: 

Scott Lytle: don't listen to what he's doing." It's just like, "Yeah, no, it's good. you should listen to that." Or that sort of thing. But it's like, I don't know. It's just warm. It's Just a little cold in general on that level, I feel like.

Freedom in Motion Gym: Okay,…

Freedom in Motion Gym: Thank you for your perspective on that one.

Scott Lytle: So, Yeah. And I don't know any of those people personally. So I can't give any sort of internal inside scoop sort of thing. That's just the general thing I've observed with you all being in a similar space and trying to do similar things.

Freedom in Motion Gym: Yeah. Yeah.

Scott Lytle: So yeah,…

Freedom in Motion Gym: Don't you know Adam decently?

Scott Lytle: I am pretty close with Adam. we're not super personal. There's still that kind of professional barrier. I know him the best out of any of these people, but yeah, I said, he's spoken nothing but good about all of everyone, but there's still just an underlying like he had mentioned he couldn't fully put a pin on you or where you were.

01:10:00

Scott Lytle: I don't quite fully get him and I shared with him and I was like yeah I know what you mean. and then at that Cincy conference is where and I kind of connected with you and had some more intimate time. so maybe that's kind of the thing. I don't know if people have had as much intimate time with you as a one-on-one. it's mostly kind of a professional business experience of you presenting and…

Freedom in Motion Gym: 

Scott Lytle: you being a little more of a higher up in a sense than on a equal let's just hang out and talk. That might be a starting point if I were to say how could in general I don't drink, but for lack of better words, grab a beer together, I don't know.

Freedom in Motion Gym: Yeah. Yeah.

Freedom in Motion Gym: And I think you're spot on. that was me and Christopher talked about something super similar. and…

Scott Lytle: Yeah.

Freedom in Motion Gym: we landed on something for him that was sort of this flavor. And the thing that we landed on for me that was this flavor was exactly what you just said.

Freedom in Motion Gym: And I want to show up to more just* jams and random stuff right now. I'm not like being a dancing business monkey. I do parkour, which I think all of California totally has that about me because I do that here.

Scott Lytle: Right. Yeah.

Scott Lytle: Yeah. Right.

Freedom in Motion Gym: 

Freedom in Motion Gym: But between having my daughter and the businesses, it's hard to go other places.

Scott Lytle: Yeah. Yeah.

Freedom in Motion Gym: But that's a reason. I would definitely like to kind of explore how I could show up in a more like authentic and casual way that's not so pointed at let's grow your business,

Scott Lytle: And I think that might be because obviously we got to the Cincy conference was really cool because not only did we just go over business stuff with there was just a lot of us sitting and talking and…

Freedom in Motion Gym: 

Scott Lytle: getting dinner and hanging and not even necessarily talking about business, talking about BDSM or whatever the hell.

Freedom in Motion Gym: Yeah.

Scott Lytle: So that was cool. and so that kind of stuff. and then was nice. but even art of retreats because you're normally a presenter and you're focused there and then even Pika Indie will be mostly that because you're organizing it. It's like how can there be a time and I was like you should come to American Rend but even in that sense that's where Adam's a super professional presenter and organizing it all. It's just like there's not a ton of spaces for that always which I wish there were more.

Scott Lytle: But…

Freedom in Motion Gym: Yeah. Yeah.

Scott Lytle: how do we create those? Because we're all just so naturalb born leaders that even at jams and stuff, it's hard to sometimes integrate with the community in that kind of setting.

Freedom in Motion Gym: Cool. Yeah,…

Scott Lytle: So, yeah.

Freedom in Motion Gym: I'll definitely continue to look for ways I can mingle without I guess for lack of better words, putting myself on a soap box, you know what I mean? Yeah.

Scott Lytle: Yeah, again, I don't know any of the stuff or history with Justin, but if I had a guess from an outside, I know Justin's a super manchild and just plays. So, I wonder if he's not had any of those experiences with you, if that's sort of like why it's almost like a turnoff in his head and that might be why he doesn't like you. Again, I have zero insight on any of that.

Freedom in Motion Gym: 

Scott Lytle: That would just be a full shot in the dark guess. but yeah,…

Freedom in Motion Gym: Yeah, dude.

Scott Lytle: I don't know. I guess just all love each other, Just like Yeah.

Freedom in Motion Gym: I agree. I'm friendly enough with William. me and Adam are now homies, which is cool. we kind of text back and forth. and…

Scott Lytle: Cool. Yeah.

Freedom in Motion Gym: there is totally an iron what's the Soviet thing? iron curtain between Firestorm and FIM and me and Justin. I don't want there to be. and…

Scott Lytle: Right. Yeah,…

Freedom in Motion Gym: Christopher has been trying to chip away at that also. I don't want to speak much life into that because then it becomes gossip because I just don't know what's in his head.

Scott Lytle: yeah, yeah, yeah. Yeah.

Freedom in Motion Gym: And I see that you're not trying to do that either.

Freedom in Motion Gym: 

Freedom in Motion Gym: But to zoom back out from that just establishing that the community along with the leadership is tricky and so necessary. thanks for taking that moment and talk about that with me.

Scott Lytle: Yeah, absolutely. Yeah, good to hear that you and Adam I haven't talked a lot with Adam in the last month month or two. just busy. but yeah, I know because our last conversation was kind of along those lines and I was like yeah no I like overall I getting to spend more time with Jimmy time.

Scott Lytle: He's awesome and super fun to hang out with and he's like Adam kind of it felt like Adam took that kind of like okay. yeah so sounds like it overall you guys have talked more and that's awesome.

Freedom in Motion Gym: Yeah, a bit more.

Scott Lytle: Cool. Yeah.

Freedom in Motion Gym: And then that the Cincinnati get together was good. looking forward to more. I offered to work with them for future AOS.

01:15:00

Freedom in Motion Gym: 

Freedom in Motion Gym: And that conversation just started, so no progress,…

Scott Lytle: Cool. Yeah.

Freedom in Motion Gym: but hopefully put us in the same arena a little bit more.

Scott Lytle: Right. That's awesome. Good. Yeah.

Freedom in Motion Gym: Yeah. Cool.

Scott Lytle: Because you're both awesome.

Freedom in Motion Gym: Thanks. You, too, Scotty.

Scott Lytle: You're both powerhouses. Yeah. Thank you.

Freedom in Motion Gym: All right, I'm gonna get off the call.

Scott Lytle: All right.

Freedom in Motion Gym: Thank you for your time today and…

Scott Lytle: Yeah. Thank you.

Freedom in Motion Gym: good luck with the rest of your day.

Scott Lytle: Thank You too.

Freedom in Motion Gym: All right. See you, Scotty.

Scott Lytle: See you, dude.

Meeting ended after 01:15:31 👋

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